How Cities Become Brands
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How Cities Become Brands
| Author | : Eric Häusler |
| Publisher | : Springer Nature |
| Total Pages | : 234 |
| Release | : |
| Genre | : |
| ISBN | : 3658437766 |
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City branding is a contemporary issue which is getting more important continuously as the competition between cities is growing. It helps to make a place desira
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Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
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As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de
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Regardless of the lack of due attention paid to branding in cities, it has tried to establish a real foothold among cities and today city managers have accepted
