How To Brand Nations Cities And Destinations
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Language: en
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Type: BOOK - Published: 2008-12-14 - Publisher: Springer
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a
Language: en
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Type: BOOK - Published: 2016-07-22 - Publisher: IGI Global
Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, n
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Language: en
Pages: 146
Pages: 146
Type: BOOK - Published: 2006-11-13 - Publisher: Springer
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their
Language: en
Pages: 276
Pages: 276
Type: BOOK - Published: 2021-03-29 - Publisher: Springer Nature
This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp
