Human Resource Management In Cooperative Organization The Reality

The cooperative sector has to face the challenges of meeting the competition at the domestic and international level due to the reform process resulting in increased privatization of the economy and also increased market access to the domestic market at the global level. But cooperatives have more than demonstrated their ability to actively contribute to recent changes in the sector and new competitive pressure poses serious challenges. Human Resource Management (HRM) are in a pivotal position in terms of these challenges. Efforts are being made by cooperative management, to promote professionalism in cooperative management, among members and cooperative personnel. If the managerial personnel of the cooperatives are efficient and are professionally competent, the goals of cooperative organizations would be achieved quickly and at a minimum cost. HRM route to high performance should be built on the requirement for commitment, quality and flexibility. Fit is important, that is with the business strategy and across the various aspects of HRM strategy. In this article, an attempt has been made to discuss generally the concerns of HRM and scope of high performance of fully realized process of HRM in the changing business environment.