International Marketing and Export Management

International Marketing and Export Management
Author: Gerald Albaum
Publisher:
Total Pages: 694
Release: 2002
Genre: Business & Economics
ISBN: 9780273655213

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Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.


International Marketing and Export Management
Language: en
Pages: 694
Authors: Gerald Albaum
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher:

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Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
International Marketing and Export Management
Language: en
Pages: 698
Authors: Gerald S. Albaum
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

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"Albaum, Duerr and Strandskov offer a unique focus on export management. The comprehensive coverage provides a wealth of examples and cases with a good spread o
International Marketing and Export Management
Language: en
Pages: 520
Authors: Gerald Albaum
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Addison Wesley Publishing Company

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Central themes are the understanding of marketing processes and the management of export operations and decision making.
International Marketing and Export Management
Language: en
Pages: 742
Authors: Gerald Albaum
Categories: Business & Economics
Type: BOOK - Published: 2016-06-07 - Publisher: Pearson Higher Ed

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International Marketing and Export Management offers an accessible text in international marketing. The book covers the evolving internationally competitive lan
Export Marketing Strategy
Language: en
Pages: 372
Authors: Shaoming Zou
Categories: Business & Economics
Type: BOOK - Published: 2009-05-01 - Publisher: Business Expert Press

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent