Islam Marketing And Consumption
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In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and
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In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to
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Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in bo
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Type: BOOK - Published: 2016-08-02 - Publisher: University of Texas Press
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or �
