Jesuischarlie Towards A Multi Method Study Of Hybrid Media Events

Abstract: This article suggests a new methodological model for the study of hybrid media events with global appeal. This model, developed in the project on the 2015 Charlie Hebdo attacks in Paris, was created specifically for researching digital media - and in particular, Twitter. The article is structured as follows. Firstly, the methodological scope is discussed against the theoretical context, e.g. the theory of media events. In the theoretical discussion, special emphasis is given to i) disruptive, upsetting, or disintegrative media events and hybrid media events and ii) the conditions of today's heterogeneous and globalised media communication landscape. Secondly, the article introduces a multi-method approach developed for the analysis of hybrid media events. In this model, computational social science - namely, automated content analysis (ACA) and social network analytics (SNA) - are combined with a qualitative approach - specifically, digital ethnography. The article outlines three k