Key Message Delivered
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Key Message. Delivered
Author | : Wolfgang Hackenberg |
Publisher | : Haufe-Lexware |
Total Pages | : 232 |
Release | : 2012-12-17 |
Genre | : Business & Economics |
ISBN | : 3648036629 |
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The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory. Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.
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