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This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as ‘real-world’ applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the
In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to �
The second edition of Branded: Branding in Sport Business examines significant brands associated with the sport industry. The brands profiled in this work ident
Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complet