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New Products Management
| Author | : Charles Merle Crawford |
| Publisher | : McGraw-Hill/Irwin |
| Total Pages | : 0 |
| Release | : 1997 |
| Genre | : New products |
| ISBN | : 9780256187786 |
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Taking a managerial approach, in order to acquaint students with the managerial steps and processes involved in new product development, this work includes coverage of product protocol.
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