Madison Avenue and the Color Line: African Americans in the Advertising Industry

Madison Avenue and the Color Line: African Americans in the Advertising Industry
Author: Jason Chambers
Publisher:
Total Pages: 329
Release: 2011
Genre: Business & Economics
ISBN: 9781283897938

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Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. "Madison Avenue and the Color Line" breaks new ground by examining the history of black advertising agency employees and agency owners.