Managing Customers As Investments The Strategic Value Of Customers In The Long Run
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Managing Customers as Investments
| Author | : Sunil Gupta |
| Publisher | : Wharton School Pub |
| Total Pages | : 205 |
| Release | : 2005-01-01 |
| Genre | : Business & Economics |
| ISBN | : 9780131428959 |
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Linking customer lifetime value to business value, powerful techniques for both executives and investors.
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