Managing In The Marketspace
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Managing in the Marketspace
| Author | : Jeffrey F. Rayport |
| Publisher | : |
| Total Pages | : 10 |
| Release | : 1994 |
| Genre | : Cable television advertising |
| ISBN | : 9780000946089 |
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The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."
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