Market Evolution In Developing Countries
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Market Evolution in Developing Countries
| Author | : Subhash C. Jain |
| Publisher | : Psychology Press |
| Total Pages | : 344 |
| Release | : 1993 |
| Genre | : India |
| ISBN | : 1560243600 |
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Constructs a model of market evolution based on the behavior of advanced economies, and uses it to predict the emergence of a mass market in India. Describing how markets at various stages of development offer different opportunities and require different strategies, suggests how US business can capitalize on the Indian market and how the governmen
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