Market Research Handbook
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Consumer Market Research Handbook
Author | : |
Publisher | : |
Total Pages | : 840 |
Release | : 1986 |
Genre | : Marketing research |
ISBN | : |
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Consumer Market Research Handbook Related Books
Language: en
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Type: BOOK - Published: 2005 - Publisher: iUniverse
The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfa
Language: en
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Type: BOOK - Published: 1986 - Publisher:
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The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches i
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Pages: 840
Type: BOOK - Published: 1986 - Publisher:
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Pages: 626
Pages: 626
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers
Since the first edition in 1990 marketing research has moved on and in an international sense the Internet is now taking on an increasing importance. This third