Marketing a Country

Marketing a Country
Author: Louis T. Wells
Publisher: World Bank Publications
Total Pages: 204
Release: 2000
Genre: Business & Economics
ISBN:

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The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments of developing member countries to review and adjust the policies, institutions, and programmes that affect foreign direct investment (FDI). The ultimate purpose of FIAS is to assist member governments to attract beneficial foreign private capital, technology, and managerial expertise.


Marketing a Country
Language: en
Pages: 204
Authors: Louis T. Wells
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: World Bank Publications

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The Foreign Investment Advisory Service, a joint facility of the International Finance Corporation (IFC) and the World Bank, was established to help governments
International Marketing Strategy
Language: en
Pages: 195
Authors: Giovanna Pegan
Categories: Business & Economics
Type: BOOK - Published: 2019-11-26 - Publisher: Springer Nature

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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi
Product-Country Images
Language: en
Pages: 510
Authors: Nicolas Papadopoulos
Categories: Business & Economics
Type: BOOK - Published: 2014-05-01 - Publisher: Routledge

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This is the first-ever book about product and country images. It discusses the nature and role and influence of product-country images in international marketin
Product-country Images: Impact and Role in International Marketing
Language: en
Pages:
Authors: Nicols Papadopoulos
Categories:
Type: BOOK - Published: 1993 - Publisher:

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International Marketing and the Country of Origin Effect
Language: en
Pages: 225
Authors: G. Bertoli
Categories: Business & Economics
Type: BOOK - Published: 2013-01-01 - Publisher: Edward Elgar Publishing

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book hel