Marketing Analysis in Sport Business
Language: en
Pages: 384
Authors: Kevin K Byon
Categories: Sports & Recreation
Type: BOOK - Published: 2022-07-15 - Publisher: Taylor & Francis

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This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing begins and
Sport Business Analytics
Language: en
Pages: 260
Authors: C. Keith Harrison
Categories: Computers
Type: BOOK - Published: 2016-11-18 - Publisher: CRC Press

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Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an
Market Research Methods in the Sports Industry
Language: en
Pages: 253
Authors: Neven Šerić
Categories: Business & Economics
Type: BOOK - Published: 2018-05-29 - Publisher: Emerald Group Publishing

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The book addresses issues relating to market research applied to the sports business. It aims to cover both theory and practice, targeting students, academics a
Sport Marketing
Language: en
Pages: 490
Authors: Windy Dees
Categories: Sports
Type: BOOK - Published: 2021-03-12 - Publisher: Human Kinetics

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
Contemporary Sport Marketing
Language: en
Pages: 296
Authors: James J. Zhang
Categories: Sports & Recreation
Type: BOOK - Published: 2017-02-17 - Publisher: Taylor & Francis

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The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of th