Marketing By The Numbers
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Marketing by the Numbers
Author | : Leland Harden |
Publisher | : AMACOM Div American Mgmt Assn |
Total Pages | : 257 |
Release | : 2011 |
Genre | : Business & Economics |
ISBN | : 0814416209 |
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Measuring return on marketing investment doesn't have to be mysterious...even in the age of Web 2.0. This book provides you with a foolproof system for determining the effectiveness of all your marketing strategies, online and off. --Book Jacket.