Marketing Case Studies in Emerging Markets

Marketing Case Studies in Emerging Markets
Author: Dilip S. Mutum
Publisher: Springer Nature
Total Pages: 252
Release:
Genre:
ISBN: 3031516893

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Marketing Case Studies in Emerging Markets
Language: en
Pages: 252
Authors: Dilip S. Mutum
Categories:
Type: BOOK - Published: - Publisher: Springer Nature

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Marketing Cases from Emerging Markets
Language: en
Pages: 159
Authors: Dilip Mutum
Categories: Business & Economics
Type: BOOK - Published: 2013-09-03 - Publisher: Springer Science & Business Media

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Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.
Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 171
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-03 - Publisher: Springer

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s
Services Marketing Cases in Emerging Markets
Language: en
Pages: 185
Authors: Sanjit Kumar Roy
Categories: Business & Economics
Type: BOOK - Published: 2016-09-08 - Publisher: Springer

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Instructor's Manual for Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 94
Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-27 - Publisher: Springer

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This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train