Marketing Concepts For Libraries And Information Services
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Marketing Concepts for Libraries and Information Services
| Author | : Eileen Elliott De Sáez |
| Publisher | : |
| Total Pages | : 246 |
| Release | : 2002 |
| Genre | : Language Arts & Disciplines |
| ISBN | : |
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The most successful organizations in a fast-changing world are those that are genuinely market oriented. If librarians and information professionals are to ensure the survival and prosperity of their services, then marketing is a tool they must master and market research is an essential element of their work.
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