Marketing For Nonprofit Organizations
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For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for No
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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act
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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updated In Successful Marketi
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A professional book and text for anyone interested in marketing in the nonprofit sector. Rados covers the entire field, from explaining what marketing is to des
