Marketing Identities Through Language

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Marketing Identities Through Language

Author	: E. Martin
Publisher	: Springer
Total Pages	: 300
Release	: 2005-11-30
Genre	: Business & Economics
ISBN	: 0230511902

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Marketing Identities Through Language Related Books

Language: en
Pages: 300

Marketing Identities Through Language

Authors: E. Martin

Categories: Business & Economics

Type: BOOK - Published: 2005-11-30 - Publisher: Springer

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t

Language: en
Pages: 263

Foreign Languages in Advertising

Authors: Jos Hornikx

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke

Language: en
Pages: 221

Advertising as Multilingual Communication

Authors: H. Kelly-Holmes

Categories: Business & Economics

Type: BOOK - Published: 2016-01-11 - Publisher: Springer

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Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

Language: en
Pages:

SOCIOLINGUISTICS OF MARKETING

Authors: HELEN. KELLY-HOLMES

Categories:

Type: BOOK - Published: - Publisher:

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Language: en
Pages: 250

Language and Identity

Authors: David Evans

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2014-12-18 - Publisher: Bloomsbury Publishing

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Language not only expresses identities but also constructs them. Starting from that point, Language and Identity examines the interrelationships between languag