Marketing Imagination
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Marketing Imagination
Author | : Theodore Levitt |
Publisher | : Simon and Schuster |
Total Pages | : 276 |
Release | : 1986-04-21 |
Genre | : Business & Economics |
ISBN | : 0029190908 |
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A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
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Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather,