Marketing In Economic Development
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Marketing in Economic Development
| Author | : Reed Moyer |
| Publisher | : |
| Total Pages | : 76 |
| Release | : 1965 |
| Genre | : Business & Economics |
| ISBN | : |
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Analysis of markets and marketing systems, primarily in developing countries - concept, economic implications, distribution dynamics (retail trade) of consumer goods produced chiefly by small scale industries (women traders predominants), trade restrictions and barriers, efficiency of trading process. Research needs and methods. References pp. 58 to 63.
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This book concentrates on the link between the construction industry and marketing as a factor in economic development - preface.
