Marketing in a Digital World

Marketing in a Digital World
Author: Aric Rindfleisch
Publisher: Emerald Group Publishing
Total Pages: 248
Release: 2019-09-19
Genre: Business & Economics
ISBN: 1787563391
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Download Marketing in a Digital World Book in PDF, Epub and Kindle

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.


Marketing in a Digital World
Language: en
Pages: 248

Marketing in a Digital World

Authors: Aric Rindfleisch
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Emerald Group Publishing

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Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, inclu
Marketing in the Digital Age
Language: en
Pages: 374

Marketing in the Digital Age

Authors: Eric D Schulz
Categories:
Type: BOOK - Published: 2019-07-07 - Publisher:

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Artificial intelligence, marketing automation and digital marketing tools help marketers target and reach consumers more effectively than ever before.There's a
Branding in a Digital World
Language: en
Pages: 215

Branding in a Digital World

Authors: Hilary JM Topper MPA
Categories: Business & Economics
Type: BOOK - Published: 2019-11-21 - Publisher: iUniverse

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How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
Language: en
Pages: 404

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Authors: Milton Kotler
Categories: Business & Economics
Type: BOOK - Published: 2020-08-26 - Publisher: World Scientific

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The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industri
EMarketing
Language: en
Pages: 277

EMarketing

Authors: Rob Stokes
Categories: Internet marketing
Type: BOOK - Published: 2010 - Publisher:

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Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through