Marketing Of Olympic Sport Organisations
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Marketing of Olympic Sport Organisations
| Author | : Alain Ferrand |
| Publisher | : Human Kinetics Publishers |
| Total Pages | : 148 |
| Release | : 2005 |
| Genre | : Olimpiyatlar- Yönetim |
| ISBN | : |
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"Marketing of Olympic sport organisations" was developed for use in the Executive masters in sports organisation management (MEMOS) programme. It offers valuable insight into the purposes of Olympic sport organisations as well as the differences between profit-motivated sport businesses and not-for-profit sport organisations. The book also shows how to integrate the two increasingly similar concepts into a marketing strategy.
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