Marketing Planning & Strategy

Marketing Planning & Strategy
Author: John Dawes
Publisher: SAGE
Total Pages: 297
Release: 2021-08-11
Genre: Business & Economics
ISBN: 1529766273

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.


Marketing Planning & Strategy
Language: en
Pages: 297
Authors: John Dawes
Categories: Business & Economics
Type: BOOK - Published: 2021-08-11 - Publisher: SAGE

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme
Marketing Plans
Language: en
Pages: 712
Authors: Malcolm McDonald
Categories: Business & Economics
Type: BOOK - Published: 2011-03-29 - Publisher: John Wiley & Sons

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Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefull
The Marketing Plan
Language: en
Pages: 340
Authors: William M. Luther
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: AMACOM Div American Mgmt Assn

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Packed with recent case-history thumbnails, all-new information on Internet marketing, and a thorough updating throughout, the third edition of "The Marketing P
Strategic Marketing Planning
Language: en
Pages: 552
Authors: Richard M.S. Wilson
Categories: Business & Economics
Type: BOOK - Published: 2010-05-04 - Publisher: Routledge

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Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear stru
Strategic Marketing: Planning and Control
Language: en
Pages: 322
Authors: Graeme Drummond
Categories: Business & Economics
Type: BOOK - Published: 2007-06-01 - Publisher: Routledge

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Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of