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Grow your business, get more sales and win over more customers with this book on how customers think and act when buyingWe are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success
Grow your business, get more sales and win over more customers with this book on how customers think and act when buyingWe are living in an age of continual mot
From perception tests and the Rorschach blots to B. F. Skinner and the stages of development, this primer for human behavior is packed with hundreds of ... psyc
There are few areas of modern social science that are as fiercely debated as media psychology. Written by one of the foremost experts on the topic, this is a co
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these re
