Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques
Author: Nigel Bradley
Publisher: Oxford University Press
Total Pages: 548
Release: 2013-03-07
Genre: Business & Economics
ISBN: 019965509X
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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.


Marketing Research: Tools and Techniques
Language: en
Pages: 548

Marketing Research: Tools and Techniques

Authors: Nigel Bradley
Categories: Business & Economics
Type: BOOK - Published: 2013-03-07 - Publisher: Oxford University Press

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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional p
Marketing Research Methods
Language: en
Pages: 883

Marketing Research Methods

Authors: Mercedes Esteban-Bravo
Categories: Business & Economics
Type: BOOK - Published: 2021-01-28 - Publisher: Cambridge University Press

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Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Essentials of Marketing Research
Language: en
Pages: 521

Essentials of Marketing Research

Authors: Kenneth E. Clow
Categories: Business & Economics
Type: BOOK - Published: 2013-01-09 - Publisher: SAGE

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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing
The Handbook of Marketing Research
Language: en
Pages: 721

The Handbook of Marketing Research

Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

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The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
Statistics for Marketing and Consumer Research
Language: en
Pages: 433

Statistics for Marketing and Consumer Research

Authors: Mario Mazzocchi
Categories: Business & Economics
Type: BOOK - Published: 2008-05-22 - Publisher: SAGE

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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes