Marketing Strategy For Creative And Cultural Industries
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Marketing Strategy for Creative and Cultural Industries
Author | : Bonita M. Kolb |
Publisher | : Routledge |
Total Pages | : 261 |
Release | : 2016-01-29 |
Genre | : Business & Economics |
ISBN | : 131742980X |
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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.
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