Marketing Technology As A Service
Download Marketing Technology As A Service full books in PDF, epub, and Kindle. Read online free Marketing Technology As A Service ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Taking Technology to the Market
Author | : Mr Ian Linton |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 283 |
Release | : 2012-10-28 |
Genre | : Business & Economics |
ISBN | : 1409483304 |
Download Taking Technology to the Market Book in PDF, Epub and Kindle
With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.
Taking Technology to the Market Related Books
Pages: 283
Pages: 337
Pages: 235
Pages: 229
Pages: 0