Marketing The Sports Organisation
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Marketing the Sports Organisation
| Author | : Alain Ferrand |
| Publisher | : Routledge |
| Total Pages | : 320 |
| Release | : 2008-08-27 |
| Genre | : Business & Economics |
| ISBN | : 1134053444 |
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical,
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Language: en
Pages: 320
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Type: BOOK - Published: 2008-08-27 - Publisher: Routledge
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
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Introduction to Sport Marketing is a highly accessible text that presents the key principles and tools of sport marketing. Written by an expert in sport managem
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Pages: 510
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Type: BOOK - Published: 2015-12-22 - Publisher: Routledge
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing
