Mastering Product Experience in SaaS

Mastering Product Experience in SaaS
Author: Nick Bonfiglio
Publisher:
Total Pages:
Release: 2017-11-15
Genre:
ISBN: 9780999474907

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Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.