Mastering Search Analytics

Mastering Search Analytics
Author: Brent Chaters
Publisher: "O'Reilly Media, Inc."
Total Pages: 401
Release: 2011-10-14
Genre: Computers
ISBN: 1449302653

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Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.