Maximize Your Impact

"Generate impact by communicating effectively to external audiences: the media, policy makers, practitioners and alumni. The potential benefits: visibility for your institution, impacting policy, shaping opinions, research funding, career growth. The problem: Many academics and researchers haven't been "media trained"--Both in terms of traditional and digital media. In Maximize your Impact, communications consultant and media trainer Kevin Anselmo helps you to: think through objectives, increase visibility by delivering your message in media interviews, promote your work by creating content on your own channel, and enhance your network via social media channels."--Page 4 of cover