Microeconomics For Business And Marketing
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Microeconomics for Business and Marketing
Author | : Peter E. Earl |
Publisher | : Edward Elgar Publishing |
Total Pages | : 456 |
Release | : 1995 |
Genre | : Consumer behavior |
ISBN | : |
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This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
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