Microeconomics for Business and Marketing

Microeconomics for Business and Marketing
Author: Peter E. Earl
Publisher: Edward Elgar Publishing
Total Pages: 456
Release: 1995
Genre: Consumer behavior
ISBN:

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This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.


Microeconomics for Business and Marketing
Language: en
Pages: 456
Authors: Peter E. Earl
Categories: Consumer behavior
Type: BOOK - Published: 1995 - Publisher: Edward Elgar Publishing

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This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes pr
Introduction to Business
Language: en
Pages: 732
Authors: Lawrence J. Gitman
Categories: Business
Type: BOOK - Published: 2018 - Publisher:

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Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Handbook of the Economics of Marketing
Language: en
Pages: 632
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

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Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p
Microeconomics for Business and Marketing
Language: en
Pages: 456
Authors: Peter E. Earl
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Edward Elgar Publishing

GET EBOOK

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes pr
Microeconomics for Business
Language: en
Pages: 0
Authors: Satya P Das
Categories: Business & Economics
Type: BOOK - Published: 2007-11-02 - Publisher: SAGE Publications Pvt. Limited

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This book breaks away from the standard microeconomics text for management students in numerous ways. Some of its relevant and useful features are as below: For