Moderating Focus Groups
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Moderating Focus Groups
| Author | : Richard A. Krueger |
| Publisher | : SAGE |
| Total Pages | : 140 |
| Release | : 1998 |
| Genre | : Reference |
| ISBN | : 9780761908210 |
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Volume 4 of this series is indispensable for all wishing to improve their focus group moderating skills. This book provides an overview of critical skills needed by moderators, the skills moderators use, & strategies for handling difficult situations.
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As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the techni
