New Venture Creation
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New Venture Creation
Author | : Marc H. Meyer |
Publisher | : SAGE Publications |
Total Pages | : 441 |
Release | : 2013-01-04 |
Genre | : Business & Economics |
ISBN | : 1452292779 |
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Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator's Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.