Optimize For Outcomes

Optimizing for Outcomes, the art of making your business more effective, efficient, and productive, is a skill that can be learned by anybody to benefit any business. Whatever stage you're at, learning the tools and techniques to think about your business in systems will help you achieve better outcomes in your business.Brian started learning about efficiency and process improvement as a field engineer, regularly tasked with consulting Fortune 100 clients on how to improve their processes and software used to send mass communications to Customers. Over a 20+ year corporate career, Brian learned and applied many tools and techniques to earn companies millions more in revenue, cut millions in costs, and optimize businesses to get better outcomes. He has spent the last 18 months taking his big corporation tools, methods, and thinking and applying it in the world of small businesses. He's helped entrepreneurs from the solo entrepreneur just starting, to more established small businesses with 7 figure incomes to learn and apply these same principles.This book dives into the process and mental models that Brian has used to transform companies large and small. You can learn these principles yourself and learn to apply them in your business as well. By doing so, you will be able to earn more money, lower your business's operating costs, and spend less time getting more done. Adding these tools to your entrepreneurial toolkit will allow you to take your business to the next level.