People Dont Buy What You Sell

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People Don't Buy what You Sell

Author	: Martin Butler
Publisher	:
Total Pages	: 0
Release	: 2005
Genre	: Business & Economics
ISBN	: 9781852524975

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This provocative and candid book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. It includes in-depth case studies on John Lewis, Selfridges, Carphone Warehouse, Oddbins, Topshop, B&Q and HMV and unique insight from a number of top retail analysts and commentators.

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