Postmodern Consumer Research
Language: en
Pages: 157
Authors: Elizabeth C. Hirschman
Categories: Business & Economics
Type: BOOK - Published: 1992-07-29 - Publisher: SAGE Publications

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Published in cooperation with the Association for Consumer Research "A clearly written and useful work. Their book lays out organizing principles that delineate
Postmodern Consumer Research
Language: en
Pages: 146
Authors: Elizabeth Caldwell Hirschman
Categories: Consumers
Type: BOOK - Published: 1992 - Publisher:

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The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of
Consumer Culture and Postmodernism
Language: en
Pages: 184
Authors: Mike Featherstone
Categories: Social Science
Type: BOOK - Published: 1991 - Publisher: SAGE

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Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In th
Consumer Research
Language: en
Pages: 430
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2005-06-23 - Publisher: Routledge

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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.
Postmodern Marketing
Language: en
Pages: 250
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Burns & Oates

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