Power Branding

Power Branding
Author: Steve McKee
Publisher: Macmillan
Total Pages: 258
Release: 2014-01-07
Genre: Business & Economics
ISBN: 1137278846
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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.