Power Brands
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Power Branding
| Author | : Steve McKee |
| Publisher | : Macmillan |
| Total Pages | : 258 |
| Release | : 2014-01-07 |
| Genre | : Business & Economics |
| ISBN | : 1137278846 |
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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
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