Primalbranding
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Primalbranding
| Author | : Patrick Hanlon |
| Publisher | : Simon and Schuster |
| Total Pages | : 273 |
| Release | : 2006-01-24 |
| Genre | : Business & Economics |
| ISBN | : 074327797X |
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The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a powerful emotional attachment to the brand as the best of its kind.
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Language: en
Pages: 273
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Type: BOOK - Published: 2006-01-24 - Publisher: Simon and Schuster
The author explains why the most successful brands--whether products, services, or organizations--create a culture of belief, in which the consumer develops a p
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Please note: This is a companion version & not the original book. Sample Book Insights: #1 The path to mimicry, which is to attract people to your brand, seems
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Type: BOOK - Published: 2014-09-15 - Publisher: Berrett-Koehler Publishers
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look
Language: en
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Pages: 275
Type: BOOK - Published: 2006-02-06 - Publisher: Simon and Schuster
In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the bran
Language: en
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Pages: 306
Type: BOOK - Published: 2008-11-26 - Publisher: Amacom Books
Discover the hidden secrets of mass appeal...and use them to create unbreakable allegiance for products, people, and ideas!
