Research Handbook on Brand Co-Creation

Research Handbook on Brand Co-Creation
Author: Markovic, Stefan
Publisher: Edward Elgar Publishing
Total Pages: 448
Release: 2022-03-10
Genre: Business & Economics
ISBN: 1839105429
GET BOOK

Download Research Handbook on Brand Co-Creation Book in PDF, Epub and Kindle

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.


Research Handbook on Brand Co-Creation
Language: en
Pages: 448

Research Handbook on Brand Co-Creation

Authors: Markovic, Stefan
Categories: Business & Economics
Type: BOOK - Published: 2022-03-10 - Publisher: Edward Elgar Publishing

GET EBOOK

Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research H
Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
Language: en
Pages: 507

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Authors: Rozenes, Shai
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

GET EBOOK

Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between cu
Research Handbook of Innovation and Creativity for Marketing Management
Language: en
Pages: 264

Research Handbook of Innovation and Creativity for Marketing Management

Authors: Eric Shiu
Categories: Business & Economics
Type: BOOK - Published: 2017-04-28 - Publisher: Edward Elgar Publishing

GET EBOOK

This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combine
Research Handbook on Strategic Communication
Language: en
Pages: 523

Research Handbook on Strategic Communication

Authors: Jesper Falkheimer
Categories: Business & Economics
Type: BOOK - Published: 2022-12-13 - Publisher: Edward Elgar Publishing

GET EBOOK

Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions fro
Brand Together
Language: en
Pages: 182

Brand Together

Authors: Nicholas Ind
Categories: Business & Economics
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers

GET EBOOK

Any business that wants to continue growing has to consider new ways of developing and engaging with customers and clients. Innovation and co-creation have emer