Rivalry and Group Behavior Among Consumers and Brands
Language: en
Pages: 0
Authors: Cody T. Havard
Categories:
Type: BOOK - Published: 2021 - Publisher:

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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport with areas outside of sport, such as consumer brands, polit
Rivalry and Group Behavior Among Consumers and Brands
Language: en
Pages: 149
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2021-09-17 - Publisher: Springer Nature

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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, pol
Intense Group Behavior and Brand Negativity
Language: en
Pages: 132
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2023-01-10 - Publisher: Springer Nature

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In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behav
Rivalry in Sport
Language: en
Pages: 133
Authors: Cody T. Havard
Categories: Business & Economics
Type: BOOK - Published: 2020-07-01 - Publisher: Springer Nature

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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr
Competing Smartphone Brands
Language: en
Pages:
Authors: Alexandra Sponga
Categories:
Type: BOOK - Published: 2013 - Publisher:

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