Self-Congruity

Self-Congruity
Author: M. Joseph Sirgy
Publisher: Praeger
Total Pages: 256
Release: 1986-08-05
Genre: Computers
ISBN:

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.


Self-Congruity
Language: en
Pages: 256
Authors: M. Joseph Sirgy
Categories: Computers
Type: BOOK - Published: 1986-08-05 - Publisher: Praeger

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Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his prev
Routledge International Handbook of Consumer Psychology
Language: en
Pages: 749
Authors: Cathrine V. Jansson-Boyd
Categories: Business & Economics
Type: BOOK - Published: 2016-11-18 - Publisher: Taylor & Francis

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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four cont
European Journal of Tourism Research
Language: en
Pages: 197
Authors:
Categories: Business & Economics
Type: BOOK - Published: 2020-10-01 - Publisher: Varna University of Management

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The European Journal of Tourism Research is an open-access academic journal in the field of tourism, published by Varna University of Management, Bulgaria. Its
Cross-Cultural Brand Personality and Brand Desirability
Language: en
Pages: 251
Authors: Corinna Colette Vellnagel
Categories: Business & Economics
Type: BOOK - Published: 2020-08-13 - Publisher: Springer Nature

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This research proposes and empirically tests the impact of brand personality dimensions on brand desirability in a cross-cultural context. Further, the concept
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Language: en
Pages: 388
Authors: Leroy Robinson, Jr.
Categories: Business & Economics
Type: BOOK - Published: 2014-11-05 - Publisher: Springer

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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the scienc