Shopper Marketing 101
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SHOPPER MARKETING 101
Author | : NITISH. RAI. GUPTA |
Publisher | : |
Total Pages | : |
Release | : 2016 |
Genre | : |
ISBN | : 9789384052751 |
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Language: en
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Type: BOOK - Published: 2015-04-30 - Publisher: Bloomsbury Publishing
What is the difference between a consumer and a shopper? Does your brand appeal to both of them? How does shopper behaviour differ from consumer behaviour? How
Language: en
Pages: 274
Pages: 274
Type: BOOK - Published: 2014-07-04 - Publisher: McGraw Hill Professional
YOU CAN COMPETE WITH THE BIG-BOX STORES! Whether you're a seasoned merchant or retail newbie, Retail 101 is the guide you need to successfully manage, market, a
Language: en
Pages: 295
Pages: 295
Type: BOOK - Published: 2012-02-03 - Publisher: Kogan Page Publishers
Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2014-05-06 - Publisher: FT Press
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving