Sport Marketing
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Sport Marketing
| Author | : Bernard James Mullin |
| Publisher | : Human Kinetics |
| Total Pages | : 560 |
| Release | : 2007 |
| Genre | : Sports |
| ISBN | : 9780736060523 |
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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
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Cases in Sport Marketing, simulates real-life scenarios for sport marketers as exhibition games in the preseason simulate the regular season for professional at
