Sports Media Marketing And Management
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Sports Media, Marketing, and Management
| Author | : Information Resources Management Association |
| Publisher | : Business Science Reference |
| Total Pages | : 475 |
| Release | : 2018 |
| Genre | : Business & Economics |
| ISBN | : 9781522554752 |
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"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--
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