Sports Sponsorship And Marketing Communications
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Sports Sponsorship and Marketing Communications
| Author | : Wim Lagae |
| Publisher | : Financial Times/Prentice Hall |
| Total Pages | : 272 |
| Release | : 2005 |
| Genre | : Business & Economics |
| ISBN | : |
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This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand and sales-related objectives.
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